The right words, arranged in the right ways, produces drug-like effects.
Personal experience with Allen Carr books (basically being a non-fiction Ozempic), and the book 'Speaking Being' reinforced this for me.
Along the same lines, Linguistic Relativity/Sapir-Whorf hypothesis
It's how copywriting produces effects too, though, not always in our favor
Stubborn problems can evaporate when they come face to face with the right language
