So I guess this is less of a product and more of a lifestyle choice. Either way, I can’t recommend it highly enough. I bleached my whole head of previously-virgin hair in December, and every day since has felt like an adventure -- my Blonde Diaries. I’ve been experimenting with different color palettes for clothes and makeup, making new blonde friends, and reintroducing myself to all the staff at my local spots who no longer recognize me. It’s been a gas.