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photography style you loved amidst 2020 pandemic, allowing for heaven by marc jacobs and other pinterest board esc creators to take over social media. it’s always been low hanging fruit yet now collectively it’s easy to hate because we’ve moved on. yep. ironic 2013 tumblr aesthetics bloghouse and helvetica are the next big thing! it’s not the same.. right?
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this place right here is a nostalgic little thing. to me it feels like the simple ways internet had back then. it was all about discovering, connecting, and stuff was pretty raw (while now even what is real sometimes feels fake). we were under no pressure to sell our soul. no algo. no free webinars and sign up the newsletter for exclusive tips on how to grow your newsletter. i feel like the nostalgia is growing stronger because everyone misses being able to live without this insane pressure, fast-paced, crazy industrial/digital mode always on. (thus the reason for some sort of post-modern gothic revival)
Feb 10, 2025
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what a time to be depressed in middle school. my uniform was flower crowns, combat boots, a skirt, tights and a graphic t-shirt. I thought my tumblr was so fucking sick—I copied some code on the backend so Born to die by Lana del Rey played and the mouse was a skull.
So funny that at the time I was terminally unique, now this shared experience is something you can practically smell on early 20 year old gays.
Feb 8, 2024
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i think before tiktok or instagram there was a more homogeneous idea about what was cool bc magazines had a monopoly on the industry. now that the internet has democratized what gets to be cool there are different types of cool, which is the rise of different competing styles. but these styles aren’t really just about like “do you like low rise jeans” so much as they are “what do the low rise jeans say about you” which has caused a lot of aesthetics to be simultaneously tied to a specific identity, in turn marketing and influencing has become increasingly niche. i think that certain influencers becoming enmeshed in their aesthetics hasn’t helped either where if, for example, tara yummy recommended an eyeliner the goth girls would eat it up, but the clean girls might not care, bc that eyeliner would be contrary to not just their aesthetic, but identity. but if tara yummy was emily mariko the opposite effect would happen to both camps, if that makes sense.
TLDR; niche aesthetics and microindivduality is killing mass marketing
Feb 18, 2024
