I watched the keynote live bc i am a nerd and thought it was pretty cool. It reminded me of how watercolor paint is made from pigment. The next day i started seeing articles criticizing the ad. I see how people can be upset, but i interpreted it as distilling all the creative hobbies that people have into a singular device. It does also fit the metaphor of ai and tech replacing these hobbies that ppl are accusing it of, but i didn’t interpret it that way when i saw it.