I think it's really cool watching people who i don't know put so much work and time into bettering their life, that their life (or what we see of their life) becomes an aesthetic within itself.
I follow a youtuber/BMXer/Photographer/model called Austin Augie somewhat religiously. He is the epidemy of cool. It practically oozes from him. I have been following him since 2015, and everything he does is incredible to me.
His music taste
His clothes
His substance
His studio
His STYLE