Their sheer passion to end slavery and exploitation in the cocoa industry is inspiring. I also think that their branding is awesome, and the chocolate is actually really good.
I'm not from the US, so getting this chocolate is costly... but I will never go back to purchase other chocolates. I'm really devoted to them now.
My bf got this variety pack from a recent trip, and my family and I were blown away!! I already purchased another thru amazon :)