as an NBA fan of ~20 years, I’ll point out several things that irk me and probably irk the casual consumer to some degree:
1) The TNT crew is right when they complain about how the game has devolved due to the emphasis on three point attempts/analytics. Every team in the league emphasizes an almost identical offensive game plan now — at the expense of the creativity, originality, and improvisation that used to make teams unique and form identity. This makes for an oft-boring product to consume, especially for casual viewers.
2) Reffing across the league is atrocious, inconsistent, and often blatantly fixed. Why do the Lakers have the most free throw attempts (by a mile) each of the last four seasons (since LeBron arrived)? Why are players (see Andre Drummond/Victor last week) getting ejected for another player flopping and then reinstated into the game (without explanation)? Reffing is inconsistent, favors big markets/star players, and works hand-in-hand with flopping by the players to create a maddening and slow product on the court.
3) It’s hard not to notice and become annoyed with the increase in ads within the NBA over the past few years in particular. Whether it’s the jersey patches, court ads, or the basically unwatchable State Farm NBA All Star Weekend presented by Michelob and SKIMS. I could barely see the court during the In Season Tournament this year there were so many ads across it. These ads take away from the sense of game purity, and I feel like I’m watching a game show more than a sports game.