No coding involved. And it allows you to publish one page for free (with a watermark though) so… it has many basic fonts and it’s pretty much drag and drop with cool widgets that I find tougher to code.
I’ve used Cargo site and all that back in my design school days… and as much as I love Cargo… the learning curve for readymag is much more accessible for everyone who wants to create a website. No hassle of adding some code here and there if you’re creating something simply for fun.