Windsor, Ontario: it's a Tuesday... and I can't help but day dream of my summers in Italy with my family. No, not in Tuscany.... or Rome... or the Amalfi Coast.... in a small village up on a mountain in the south of Italy, named, Maione. I couldn't tell you the population.... maybe 500 people? a lot less? probably...
While i was born in Canada, my blood is all old world roots. The food, the air, the scenery, it just hits different.
Look around you.... they've tricked you into thinking modern, clean, minimalist esthetic is luxury.
Every new construction build has gray exteriors, gray fake wood flooring, white kitchens and a cookie-cutter lay out that has you thinking you're living in an insane asylum. I mean, you kinda have to be insane if you think spending $1,000,000 on a shit built condo is worth it.
look around you....
everyone is dressed the same, consuming the same content, drinking matcha lattes, doing pilates in their basic, boring brown-colored one piece sets...
streetwear used to mean something.... it was the underground.... it was the push against the status quo....
Today, streetwear means wearing the same esthetic so that you can post it on social media, to become an influencer.
no styles, no tastes... just mainstream streetwear. WTF. that's like an oxymoron.
Look at the state of social media....
most content creators are a copy cat of a copy cat of a copy cat...
we now use the word "trending" as if it has importance...but in my opinion, it just shows you where the sheep are. same audio, same transitions, same cringe content with no meaning. all in the name of vanity. all in the name of more views.
you're all part of the problem. including me. I'm here to change that.