been grappling with my relationship to consumption a lot lately and i've found this to be a pretty good formula. i really had to learn to commit to this when i started boycotting a lot of major brands over the last year or so. here's an example of what this might look like generally:
lets say you're really into coffee. you get a coffee to-go from Starbucks on your way to work every day, you hit the Nespresso machine at work if you need an afternoon boost. lets say you like to be connected to things and so you passively scroll Instagram and Twitter throughout the day. this is all well and good until you maybe decide you don't like all these companies and what they stand for. what now? first, cut down your interactions with these companies. consume less. do you need this many sweet treats (for the taste buds and for the dopamine receptors) all of the time?? surely you shouldn't deny yourself coffee and screens entirely if you don't want to, so find alternatives you have less issues with! if you've cut out the ritual of daily Starbucks and ambient Instagram, something needs to fill these voids.
this is where you consume local. maybe you find a nice cafe close by that has a good atmosphere. maybe you spend some quality time there once or twice a week and really make an experience out of your coffee time, de-commoditize how you relate to coffee a bit. maybe during that time you read the news or listen to podcasts or watch video essays to keep up with the things you would have been in the loop about through socials. maybe you just scroll PI.FYI instead! either way, if you consume local you're supporting an independent entrepreneur who probably cares more about your experience and customer wellbeing then a megacorp.
now you might say the prices at this local cafe are much higher, you couldn't possibly sustain your usual coffee consumption rate at these prices. that's fair! also maybe it's an invitation to consume less overall for the same cost, or maybe you find lower cost alternatives to consume at the same rate. maybe this local cafe has their own beans you can take home and make your own coffee in bulk with. the upfront cost of the hardware for making your own coffee might be high initially, but over time you're making the best coffee you've ever had because you know how to make it just like you like it, and the cost savings of your own bulk coffee making are starting to add up compared to the cost of a daily Starbucks or local latte.
now in the mornings you don't even look at your phone, you're too locked in dialing in your fav coffee process. you're not looking at Instagram, you're watching youtube tutorials for how to get the best french press results or how to make a mean moka pot cortado. your relationship to your screens and your coffee have been integrated into a holistic experience that is edifying you, is making you more connected to the things you consume, and is building self-reliance. you're consuming better, both better in quality and in mode of consumption.
broadly, the more you can divest from big evil corp and reinvest towards local mom and pops and towards developing your own skills, the less your consumption under capitalism will drain your wallet and your soul.