i adore the idea of love building up to one big day of loving and appreciation. i too am against the hyper-consumerist event it’s become, but i try my best to reclaim it every year. i’ve never really had a true romantic valentine (it’s fine! i don’t mean that in a sympathy-fishing way) so i never felt a longing for someone else on valentine’s day. i use it as an excuse to wear a cute pink outfit and remind my friends that i appreciate them and they’re all my valentines. the world is my oyster of love.
but, on the romantic end, i really like when i see couples put effort towards homemade gifts for each other or special valentines surprises that exist outside of the consumerist conventions that we tend to default to.
i think we should all take efforts to move towards a ethical-thanksgiving-style type of day, focusing on the celebration of being grateful for all sorts of love that may have found you. romantic or platonic.