I was born in San Francisco and raised in Marin and Sonoma (specifically a town called Petaluma) and now that enough decades have past, I have a new appreciation for the beauty of the regionāparticularly as depicted by Hollywood's great genre filmmakers of the '70s, '80s, and '90s. Of course, this includes great San Francisco movies like Vertigo (Hitchcock), Bullitt (Yates) and The Game (Fincher), but there are so many others that venture out to Monterey, Bodega Bay, and all the way up to Humboldt County. Some of my friends keep a running tally of "NorCal Noir" movies. Some favorites:
Salem's Lot (Miniseries, 1979), The Fog (1980), Play Misty For Me (1971), The Birds (1963), The Final Terror (1983), Firefox (1982), Dead and Buried (1981), Murder She Wrote (TV episodes, various), Cujo (1983), Point Blank (1967).
There are probably many others but between the midcentury architecture, west coast hippie/yuppie dialectic, atmospheric coastal fog, and rolling hills, it's a distinct vibe that always feels incredibly indulgent and tasteful even when it's lent in service of schlock.