I haven’t heard someone have a neutral take on this album (except pitchfork, ever the hipsters and perfectly on brand for reviewing this), people seem to either despise it for its hypercynical meta-satire, perfectly poised to deflect any possible criticism thrown at it, or love it. Though I largely agree with what the haters are saying, I end up falling into the latter camp. I fucking love this project, both from an intellectual and from a basic standpoint, flanking the naysayers at both sides of the bell curve meme.
“Meme” — that’s the headline of this project. C&W’s 90s-indebted breakbeat pop chugs along with Weezery guitar riffs and droll narration, only broken up by random (in the xD sense of the word) meme snippets. This may sound torturous, but something about the way they weave these brainrot vine compilation samples through their tracks is really special. I want to compare it to John Oswald’s Plunderphonic manifesto, where he (Im probably misphrasing) argues for utilising highly recognisable microsamples in experimental music, because the feeling of fleeting recognition is a powerful one unique to that technique. But also it’s just fucking funny! But I won’t give any spoilers as it feels like explaining a YLYL challenge before you watch it.
As for the actual content, I will maybe come back to write about this later. There are some really great (and not so great) reviews online about this project, which I highly recommend checking out, as well as the surrounding discourse.
AOTY. bring back tinymixtapes