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Nothing funnier than someone being a niche micro internet celebrity in Boston.
The problem is, a lot of ānicheā groups in Boston I think are genuinely āniche.ā Itās hard to find camaraderie here when conformity is considered a comfort.
Like thereās no influence to be had with that. Unless youāre a corpo girlie ofc.
1d ago
Related Recs
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i think before tiktok or instagram there was a more homogeneous idea about what was cool bc magazines had a monopoly on the industry. now that the internet has democratized what gets to be cool there are different types of cool, which is the rise of different competing styles. but these styles arenāt really just about like ādo you like low rise jeansā so much as they are āwhat do the low rise jeans say about youā which has caused a lot of aesthetics to be simultaneously tied to a specific identity, in turn marketing and influencing has become increasingly niche. i think that certain influencers becoming enmeshed in their aesthetics hasnāt helped either where if, for example, tara yummy recommended an eyeliner the goth girls would eat it up, but the clean girls might not care, bc that eyeliner would be contrary to not just their aesthetic, but identity. but if tara yummy was emily mariko the opposite effect would happen to both camps, if that makes sense.
TLDR; niche aesthetics and microindivduality is killing mass marketing
Feb 18, 2024
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Oct 13, 2024
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the social internet (and rapid, inescapable commercialization thereof) makes it so that you are what you consume, not what you do, not where you go, not who you spend your time with. before if you bought the clothes or the gear without doing it or without being in community, you were a poser. if you monetized or commercialized that interest and put those incentives over expression and connection, you were a sellout. but that doesnāt exist anymore ā democratization and anti-gatekeeping as both ideas and ends of an algorithm to maximize surface area for consumption have made it so that there isnāt a distinct authority on what you can attach to your identity or how you express yourself
but if the extent of our agency in a democratized landscape is to only to consume more instead of producing or connecting, or to produce only to commodify ourselves for money or internet points, then maybe itās a different kind of ābeing influenced by social trends rather than authentic interestā than going to a skate park, or an open mic, or a restaurant, or whatever because we heard about it somewhere and wanted to check it out, and de-centering the internet from what we see on it and how we engage with it is a way to make that healthier or more generative for ourselves, and can create beauty without immediately thinking about how to fit into a box along lines drawn by advertisers
Jan 15, 2025
Top Recs from @kirbyvirgo
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It shouldāve been me
53m ago
19h ago
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I went to Aesop store on Newbury Street in Boston, to smell everything and understand what is the hype.
It all just smells like essential oils and earth.
Just ask your local spiritually-psychosis driven mom of 5 if she has some essential oils soaked hand soaps and sanitizers and sheāll give it to you for free
1d ago