You know how there are some people you meet, and after meeting them, you begin to see them everywhere? They were always there, but once you know their name or their face, you realize just how present they already were in your life? This book is a bit like that for me. It’s not super niche, but for a book published in ‘62, its predictions couldn’t have been more spot-on. Once you read it, everything it outlines and describes just emerges in your everyday life. Boorstin coined the term “Pseudo-Events” — [ an event arranged or brought about merely for the sake of the publicity it generates] and it’s endlessly relevant in an era of constant openings, launch parties, etc. Maybe you’re reading this on your way to a Pseudo-Event, maybe you are a human pseudo-event.