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brands have become identity

i think before tiktok or instagram there was a more homogeneous idea about what was cool bc magazines had a monopoly on the industry. now that the internet has democratized what gets to be cool there are different types of cool, which is the rise of different competing styles. but these styles aren’t really just about like “do you like low rise jeans” so much as they are “what do the low rise jeans say about you” which has caused a lot of aesthetics to be simultaneously tied to a specific identity, in turn marketing and influencing has become increasingly niche. i think that certain influencers becoming enmeshed in their aesthetics hasn’t helped either where if, for example, tara yummy recommended an eyeliner the goth girls would eat it up, but the clean girls might not care, bc that eyeliner would be contrary to not just their aesthetic, but identity. but if tara yummy was emily mariko the opposite effect would happen to both camps, if that makes sense. TLDR; niche aesthetics and microindivduality is killing mass marketing

@mdoinurmom

Feb 18, 2024

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my take: with the advent of neoliberal capitalism, advances in trend forecasting, and the integration of e-commerce and marketing into social media…

we are rapidly losing the existence of genuine Subcultures that emerge from a cultural or historical inflection point. hence, trendiness - trends and aesthetics norms are a huge selling point for brands of all shades and stripes, its standing in for what subculture was doing the heavy lifting for. add in the ability to purchase online right thru algorithm machines a la TikTok and Instagram… voila! a captive audience to sell trendiness to

@aidanaguirre

Feb 19, 2024

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everyone lets point and laugh

photography style you loved amidst 2020 pandemic, allowing for heaven by marc jacobs and other pinterest board esc creators to take over social media. it’s always been low hanging fruit yet now collectively it’s easy to hate because we’ve moved on. yep. ironic 2013 tumblr aesthetics bloghouse and helvetica are the next big thing! it’s not the same.. right?

@xd

Jan 23, 2024

Top Recs from @jtrus

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The best music of 2023

https://medium.com/mood-bling/the-best-music-of-2023-f76c0838753b #music

@jtrus

Feb 6, 2024

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Did you hear that new music style?

A presentation on the history of 20th-century popular music genres… in 2 minutes!  https://medium.com/mood-bling/did-you-hear-that-new-sound-8aa075ddd9f4

@jtrus

Feb 9, 2024

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Just joined. let's see.

It's encouraging to hear that you like it.

@jtrus

Feb 6, 2024