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A Japanese denim brand that exemplifies the aesthetic concept of Iki. The pink selvedge thread, peaches on the buttons, and simple label consisting of two white stripes on the back pocket are all lovely additions to the high quality Okayama denim.
Feb 28, 2024

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I’ve always had difficulty shopping for clothes. A mixture of ignorance and a lanky profile. In the past year, with the help of my girlfriend, I’ve started to enjoy investing in well made pieces. I have 2 pairs of Evan Kinori pants. He is a pattern and garment maker in San Francisco. They both are some of my favorite pants I’ve ever owned and only seem to get better with age. One of the pairs is dyed with ​​fermented persimmon (kakishibu) and dried in the sun giving it a unique pattern. I’d wear everything he makes.
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I still have no idea what to actually call this brand. It’s as confusing as it is beautiful. Sometimes it’s called Niche. But on Instagram and in the labels of the clothes, it’s called This Time and sometimes Its Inconspicuous Presence. Whatever you wish (or are supposed) to call it, the pieces are designed by Nepenthes alumn Takumi Oomura. I’ve bought an embroidered gauze camp collar shirt the past two summers, and they’ve been my favorite pieces I’ve bought each season. The florals are ever-present, the fits and fabrics are breezy, and the textures are mind-blowing. This past season they did a pair of paint-splattered natural-colored jeans where the small splatters were embroidered instead of...splattered. They didn’t fit me. Still great though.
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Japan’s Hiroshi Nozawa is a nature-loving design savant who made his name cuttin’ clothes for such tiny, unheard-of brands as uhhh Snow Peak, Fjallraven, and Columbia. He’s since hung out his own shingle with Norbit, a line designed around notions of “hybridity,” aka, garments that fit both outdoors and urban contexts. I interviewed him for last spring’s edition of eyeC (linky) and was so impressed by the craft that goes into every Norbit garm. Follow them on IG, then save thine pennies to cop pure rockstar shit like the brand’s overdetailed Field Jacket.
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