When I was working on the bookâwhich has brief, but well-researched entries for 500 famous people and brands (plug, plug, plug)âI would often get sidetracked on YouTube. If you key in a designer's name and scroll down past the predictable top entries, you'd get some largely-forgotten, and really enchanting, clips. A few favorites:-Issey Miyake doing a TV ad for Suntory Whisky (soundtracked by Kraftwerk!)âObssesed with how tortured Miyake is acting here. I imagine the directions were "you're designing, you're out of ideas, you NEED the whisky!" It's also notable that this wasn't a co-branded whisky between Suntory and Miyake. Licensing would skyrocket in the '80s, but here Miyakeâwith his sublime pushbroom mustacheâwas just the spokesman.-Michael Fish showing his 1969 collectionâFish was one of those lesser-known characters I became fascinated with while working on the book. His lush, gender-agnostic clothes are now often seen as paving the way for Gucci, et. al today. But in this clip you get the full range of his designs, from mild suits to brocade loungewear to some regrettable condiment-colored knits. It's also very sweet how nervous he appears in the beginning.-Nudie Cohn being interviewed in 1980âA Jewish immigrant who made suits for Roy Rogers. Can't beat it. Stick around in this clip to see his car, which has a saddle in the back and steer horns on the grill. Legend.