May 11, 2024
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I watched a youtube video recently called “How trying became cool again” and i couldn’t recommend it more. In 2020 i think we reached a peak of being ourselves without embarrassment playing a factor in it. However as much as i love my phone i know social media has ruined being “carefree“ Every 3rd video you see is a far away POV of some random person living their life and someone making fun of it. It certainly makes me scared to express myself but this video highlights some of the biggest artists started putting effort in their craft again, started maybe looking less than perfect again all for the sake of their art. i hope to see the culture shift and we can highlight being a bit cringe again being whoever we want to be
5d ago
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we are rapidly losing the existence of genuine Subcultures that emerge from a cultural or historical inflection point. hence, trendiness - trends and aesthetics norms are a huge selling point for brands of all shades and stripes, its standing in for what subculture was doing the heavy lifting for. add in the ability to purchase online right thru algorithm machines a la TikTok and Instagram… voila! a captive audience to sell trendiness to
Feb 19, 2024
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I love this GQ article about JJJJound from a year ago highlighting Justin Saunders' influence on internet taste & moodboards. He's been in the background of a lot of really influential projects over the last decade, all while building up his own brand that was really kickstarted off a primitive version of what we'd call a moodboard (a version of this still exists here).
What's been so interesting to me is watching the rise and now slow decline of JJJJound as a tastemaker. I guess for us (my millennial generation) the internet really was a clear defining aspect of where we'd discover new things. We learned what was cool from Complex and Hypebeast NikeTalk and StyleForum and a plethora of other sites that either don't exist any longer or have been since bought out and bastardized into another machine that pumps out sponsored posts. Justin thrived in this era. I remember his first few drops, specifically the Vans from 2017 come to mind. People were losing their minds over them. Same for his first few New Balance collabs - absolutely chaos. I personally never found them appealing, but I understand why they created the buzz that they did.
...and yet...
When I talk to any younger guys that are into fashion and menswear and I ask what they think about some of these 'legacy' brands I usually get hit with a 'uh who?' or worse, 'they're cooked.' In a shocking twist of fate, the menswear heroes I grew up admiring are becoming irrelevant with the next generation. And although there isn't anything wrong with that, it does remind me how fleeting relevancy and taste are within the creative space. There's something impressive about being someone who lasts through the shifting trends and fads. And with Gen Z seemingly taking this anti-internet / anti-tech approach (have you looked at how many teenagers are giving up their iPhones for flip phones???) I do wonder what will happen to these guys that formed their following off of forums and message boards once those go away entirely.
Apr 25, 2024
Top Recs from @leviticus
May 8, 2024
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Why care when you have the opportunity to not?
May 8, 2024
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All dogs are distinguished gentlemen behind the wheel. You just have to trust them.
May 5, 2024