tbh when i do buy anything it’s an agonising process of hunting down either a very specific item or an item that fits a very specific way that i’m after. i move a lot so owning things is a big deal to me, i don’t buy anything i dont see myself keeping for a while and sell things i don’t use regularly. i also make some of my clothes so there’s that but i’d say aside from specific vintage stuff some of my fav new brands to shop are our legacy, gildan, everybody.world, fadepants before i worked there, morjas, uniqlo u the 2 times it drops a year, and supreme brands i like their clothes and might buy more in another financial situation but don’t shop much/at all are lemaire, connor mcknight (esp the outerwear), stussy (some of the best and most attainable styling for sure), studio nicholson, lyle mcgraw, orée nyc, horatio london, and nike/jordan

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I’m going to assume ‘normal’ means things regular humans wear that don’t cost $$$$$$. I peeped some of the other recs and they had a lot of great options. Some broad thoughts: • Thrifting is incredible...if you know what you’re looking for. It’s worth spending some time doing research / time in the stores feeling all the things yourself. • GAP’s new creative department is incredible and they’re honestly the best all-around normal mall brand. Fits are great. Materials are thoughtful and rational (their linen stuff has been shockingly good). • I am a loyal cultist to J Crew (and her younger, edgier, hotter sister in Madewell). The men’s department is currently way ahead of the women’s — SHOP THE MENS DEPARTMENT! This is peak era of women-wearing-menswear so abuse it. • Everlane is good, their fits are hit or miss though. I’d say if you can go to a physical store try stuff on there.
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They have some of the best quality clothing, I’ve had pieces for years and they are just as nice as when I first purchased. pricey but 100% worth it
Feb 12, 2025
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if you just want to get regular shit with minimal effort or thought that lasts enough uniqlo will do that if you really care and want the absolute best normal clothes, study vintage and find deals on the things that jump out to you

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