And unfortunately it’s a capitalistic one. Economic return takes precedence over everything, which means if something starts off as this bright pocket of creativity and uniqueness, it’ll eventually either get bought over by larger media conglomerates and dissolved into another bland property that is safe and guaranteed to turn a profit OR go bankrupt from refusing to conform. From a filmmaking perspective, that’s why it’s much easier to greenlight reboots, sequels and renew 50 seasons of reality TV** than invest in new ideas. They’re less risky and already have a track record for making money based on the performance of their predecessors. It’s endemic and leads to very unimaginative pieces of media. This type of model is quite literally the antithesis to creativity and it’s only a matter of time before it bursts. The real question is, what can we start doing now to build the foundations for new media-development practices that balance creative innovation and financial feasibility? (I don’t have an answer yet, but this is something that’s been on my mind a lot lately)
**No shade on reality TV– it can be hella entertaining, but I cant ignore the fact that there’s been a boom in this type of content since the pandemic and in the eyes of streaming platforms (aka Netflix being the biggest culprit), it’s much more prolific and infinitely easier to churn out than investing in developing an original limited series.