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I just watched a TikTok (🔗) OK Go made about making the music video for Here It Goes Again and it warmed my heart. Sometimes we become so familiar with something we forget how magic it is. I really love reminiscing early internet / YouTube stuff, and this sums up the silliness a lot I think. OK Go were truly ahead of their time! Fuck ur big budget mv!!
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Jun 18, 2024
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I can rarely explain why I like this video but I’ll try. At this point on the internet there’s a million hours of content that are more realized than this. Oddly satisfying Instagram accounts. Food pics. Made up games on tik tok. But Koki made this in 2006. We were still a few years off from the food pic and people weren’t really being stupid on the internet yet. They were being dumb and they were being idiots but stupidity is like simple and kinda smart and self-aware. The video reminds me of abstract geometric painting with the saturated colors and basic shapes of all the objects. Like I see it the same way I see a Kazmir Malevich or Wassily Kandisky painting. There's a lot of funny sounds too. It's not quite good enough for the "oddly satisfying" instagram standards of today. It’s more like 6 minutes of mundane hypnosis.
Aug 25, 2022
Y’know, like comfort media. The kind of thing you find yourself coming back to every year. Maybe it’s nostalgia, maybe you’re sentimental, or maybe it’s just good for a laugh.
I came across this again the other night, after not seeing it for a few months. Was reminded that I’ve been watching it sporadically every year for half a decade now. The algorithm seems to send it to me a couple times a year and every time it does, I’m reminded of how much I love it.
Maybe it’s the atmosphere. the first 4 minutes of birds chirping. the greens and blues that radiate off the screen. Maybe it’s just the music. But everytime, without failure, it makes me hopeful. Optimistic about everything still coming.
Do you have one? I can’t be alone here. share it, if you do. I’d love to watch it and hear about what makes it special to you :)
Jan 30, 2025
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