They’re trying to bring back personal sites like Geocities and Angelfire. You don’t have to learn HTML before you start, you can learn as you go - I did! People have made free-to-use templates with instructions for how to modify them. Coding your own website is so fun, you can make pages about literally anything you want and make it look however you want! For example, I have a page about my favorite musician with biography, news, album review, and video library sections. Like I said, literally anything you want! :D