Rec | WHYYYY SOOOO CURIOUS??

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people always talk about the importance of maintaining a “child-like wonder” about the world. it’s one of the most valuable lessons i've learned as a creative in the ad industry - continuing to be a student first, always keeping your eyes and ears open to what’s around you. it’s where inspiring work begins. anyone can learn how to write technically. duh. but it takes a real connoisseur, a wide-eyed explorer with an intense curiosity to not only concept big ideas, but execute them in a way that genuinely connects with people. we don't create inside a lifeless vacuum. we mold new ways of thinking - as a means to bend, stretch and reflect the world around us. it starts with our own life experiences and unique perspective on the world. true brilliance doesn't come from "light bulb moments". it comes from real life. because big ideas are relatable, genuine and easy to grasp in one second. and effortlessly simple. they make you go, “f**k, i wish i would've thought of that!"

@carlthechameleon

Feb 19, 2025

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@slowdazzle

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creating for the sake of creation

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@hfated

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First understand what creativity is

You will never have a completely original idea. That's the first thing you have to understand. The closest you can get is not being able to remember where your inspiration came from, but I guarantee it came from somewhere. The next part is to come to terms with the fact that creativity cannot be activated on demand. Your best ideas will come when you're not trying, or when you're letting your mind wander. It can be helpful to find a jumping off point in which to allow your mind to wander, like thinking of a story or a world completely unrelated to what you're doing. Don't try to consciously tie it back to what you're doing, just explore this world, and then maybe afterward compare the thoughts you had to what you're trying to do. At the end of the day though, creativity is killed by pressure. Just have fun, and don't sweat it if you struggle to come up with an idea. Oh also, don't get caught up on the idea that you somehow lost your creativity, or you used to be more creative. It's most likely not true, you probably just weren't as critical of your ideas when you were younger.