people always talk about the importance of maintaining a “child-like wonder” about the world. it’s one of the most valuable lessons i've learned as a creative in the ad industry - continuing to be a student first, always keeping your eyes and ears open to what’s around you. it’s where inspiring work begins. anyone can learn how to write technically. duh. but it takes a real connoisseur, a wide-eyed explorer with an intense curiosity to not only concept big ideas, but execute them in a way that genuinely connects with people. we don't create inside a lifeless vacuum. we mold new ways of thinking - as a means to bend, stretch and reflect the world around us. it starts with our own life experiences and unique perspective on the world. true brilliance doesn't come from "light bulb moments". it comes from real life. because big ideas are relatable, genuine and easy to grasp in one second. and effortlessly simple. they make you go, “f**k, i wish i would've thought of that!"
