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one of the best substacks IMO. as far as I know its ran by two people. most of the posts are about fashion and culture, but every now and then a banging editorial is dropped. super sweet recs for small time and single owner fashion brands plus some really great interviews. Clairo is actually the reason I found BBSP as well as PI! Hope you enjoy
Feb 20, 2025
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bro is quite the tastemaker! jonah with the occasional help of his wife, write dope little substack articles on (non cursed) gorpy/wavy mostly menswear designers. they’re always emphasizing the whackness of over consumption, buying quality clothes and home goods that ethically pay those who created them, and societal critiques of how we approach clothes. i have subscribed/read this substack since 2020 and it gives me the fix of being in the know about mad under the radar items but i don’t feel the urge to drain my bank account to acquire. love their art direction too
Oct 1, 2024
First newsletter I had ever subscribed to and I love the weekly interviews and random recs that Jonah and Erin throw out.
Also the only newsletter I’ve ever bought merch from.
If your into artist interviews ranging from music to art to fashion and like a writing style somewhere between the NYT and a YouTube comments section then you know what to do.
Apr 27, 2024
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My friend has a substack dedicated to music lore, particularly that which involves Caroline Polachek. It’s so good, you should check it out!
Jan 25, 2024
Top Recs from @aeroplanesea
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Very far away from my family and friends atm but I least I have the worlds coolest group of cool people to tell.
Also I read that your brain is done growing at 25 so is this all I get? no more brain for me?
Feb 24, 2025
I know this app is still pretty small in comparison to other social media apps. However it’s important to remember that everyone here is REAL. “Dead Internet Theory” and related concepts really come into light when you use something like PI and notice that there’s no spam, no bots, no advertising, and no one clawing for likes and to be picked by the algo. THIS is the internet. This is what it’s supposed to look and feel like. I hope it lasts.
Feb 25, 2025
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This might bs on purpose or something idk. I just like it
Mar 4, 2025