this is something i tend to do when i’m buying gifts for my family in the UK, because they have tons of interesting funky boutiques over there! (also importing stuff from other countries there is more difficult than it used to be 😕)
i use this trick with smaller fragrance brands, homeware brands and clothing brands that have a store locator section on their website - because if the brand you’re looking at is trendy or unique, you’re sure to discover other unique brands and items in the boutiques that stock them!