Being ashy is not fun and it's also terrible for your skin. As someone who suffers from dry skin in the winter, I recommend lathering some shea butter on your face before stepping out of the house. This can be applied to your hands as well. A+D Ointment and Vaseline are also good facial products to keep your skin moisturized. Another option for your hands is Palmers Cocoa Butter Formula Lotion. This is an effective and quicker option compared to the shea butter. Sometimes the butter takes time to work into the skin. I personally make time to moisturize my hands with both. I find this lasts longer. As for lips, some good options include Chapstick brand Original Chapstick, Blistex, Aquaphor, or Fenty Skin Lux Balm.