Itâs very easy to be snobby and unkind and anyone who has attended high school knows that being snobby and unkind is often associated with being cool. But being snobby and unkind actually suggests to other people that you are insecure, which isnât a great look. Also, yes life is short but also life is long. On a purely business level, you never know who is going to become famous or powerful in some yearsâ time and you canât know if the blush of your fame or power will be short or long lived. For that reason, consider being nice to everyone at least until they give you a legitimate reason to change your tune. Plus, being nice is better for your body and soul. If you find this challenging because youâve spent too much time online, start small. When youâre at an in-person event and everyone is standing around âchecking their phonesâ go ahead and introduce yourself. Extend your hand, make eye contact and say, âHi, Iâm (insert your name here).â It may feel awkward at first. And not everyone will be nice back, because theyâre insecure. But with practice, youâll no longer care; it will be enough for you, simply to know you did your part by being nice.