trying a new toothpaste and loving it and brushing your teeth 3 times as long as usual until your gums bleed all over (not because of the new toothpaste, it is normal) and this time for me it's a Burt's Bees toothpaste in the flavor Mountain Mint (so i can feel like i am brushing my teeth in a little cabin in the wilderness of Colorado, a place i have always dreamed to go!) which tastes really sweet and has a nice thick foam :-)