LinkedIn hangs in this weird Internet purgatory of not-quite-a-social-app and not-quite-just-a-work one. Whenever posts/content swing too far in one direction that just feel out of place. The only way to combat this is to speak like yourself. How would you tell your friend about the cool thing you did at work or whatever. That platform needs more humanity and less "my three year old loves business and just ran the Q1 numbers..."